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Research papers

End consumption of cement and ready mixed concrete

Cement is the base material for concrete. Ready mixed concrete is a rather homogeneous product which nevertheless has many uses. There is little reliable information available on the quantitative consumption of the products of the ready mixed...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Wim Kramer, Will J. A. Nelissen
June 15, 1994
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Citation

Kramer and Nelissen (1994a, June 15). End consumption of cement and ready mixed concrete. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/end-consumption-of-cement-and-ready-mixed-concrete


Research papers

Outdoor advertising

This paper describes the method with which r+m, in conjunction with Publex, carried out research into the measurement of billboard coverage. First we will discuss the assumptions that are the basis of this study - central to this being - the premise...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Frank de Munnik, Will J. A. Nelissen
June 15, 1990
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Citation

de Munnik and Nelissen (1990a, June 15). Outdoor advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/outdoor-advertising